BrandShield, a global leader in AI-powered Digital Risk Protection, today announced the successful deployment of its online brand protection solution with Naot Footwear, an Israeli comfort footwear brand known for its sandals and everyday shoes featuring anatomically designed cork and latex footbeds and handcrafted leather construction.
Following a recent rebrand, Naot experienced a surge in fraudulent activity, including fake websites, scam domains, phishing stores, counterfeit sales and impersonation attempts replicating the Naot brand. These malicious operations created confusion among customers, reputational damage, and increased operational strain on internal teams.
To address these threats, Naot partnered with BrandShield to transition from reactive enforcement to a proactive digital risk protection strategy. BrandShield implemented continuous monitoring, early detection, and rapid takedown capabilities across websites, domains, social platforms, and digital advertising channels.
“If your brand has strong online demand, you will be targeted. It’s not a question of if, but when. BrandShield protects your customers, your revenue, and your brand. That’s priceless,” said Inbal Oren, Chief Marketing Officer at Naot Footwear. “By partnering with BrandShield, we now have continuous monitoring and intelligence that helps us identify patterns and stop scams before they impact our customers worldwide.”
The collaboration delivered measurable outcomes, including:
- The detection of roughly 20 phishing and scam domains per month
- A 100% takedown success rate
- Significant reduction in customer confusion, lower operational strain on internal teams, and strengthened protection across Naot’s global digital ecosystem.
“Brands undergoing growth or rebranding are often prime targets for sophisticated online fraud,” said Yoav Keren, CEO of BrandShield. “Our mission is to equip organizations like Naot with real-time visibility and rapid enforcement tools that eliminate digital threats and preserve customer confidence. This will enable teams to focus on growth rather than chasing fraud.”
BrandShield’s AI-driven platform identifies, analyzes, and mitigates online threats, including phishing websites, counterfeit sales operations, brand impersonation, domain abuse, and digital fraud. Its continuous monitoring and enforcement capabilities enable brands to respond rapidly to emerging threats before they can damage revenue or customer trust.
By adopting a proactive digital protection model, Naot has strengthened its digital resilience while allowing internal teams to focus on strategic business priorities.
To learn more about BrandShield and Naot Footwear, please visit www.brandshield.com and www.naot.com.
About BrandShield
BrandShield provides an AI-powered digital risk protection solution. Our online brand protection and external cybersecurity technology proactively uncovers and eliminates cyber risks such as phishing attacks, social media scams, impersonation, paid ad scams, counterfeiting, and other digital risks that threaten the company's users, customers, business and brand. With proprietary AI technology, BrandShield detects critical risks first and instantly eliminates them. To learn more about BrandShield, please visit the company website at www.brandshield.com.
About Naot Footwear
Naot Footwear is a global comfort-fashion footwear brand best known for its signature cork and latex footbed technology that naturally molds to the foot, delivering exceptional comfort and support. With strong international demand and a growing digital footprint, Naot serves customers across multiple markets and relies on digital channels to support global engagement and sales. To learn more, visit www.naot.com.
