BrandShield, a global leader in digital risk protection, today announced the launch of BrandShield AI Platforms Protection, the first end-to-end solution designed to detect and remediate brand threats within generative AI environments where consumers increasingly search, shop, and make decisions.

The release addresses a critical gap for organizations, helping them to detect brand abuse directly within AI-generated responses across platforms, such as ChatGPT, Gemini, Perplexity, and Grok, and take action before it reaches broader audiences. 

“AI platforms are quickly becoming the first place customers go to find products, compare options, and make decisions,” said Yoav Keren, CEO of BrandShield. “That shift creates a new exposure point for brands. We built this solution to give organizations visibility into what AI systems are recommending about them, and the ability to act when those recommendations put customers at risk.”

The Next Frontier of Digital Risk: Protecting Your Brand on AI Platforms

According to Adobe Digital Insights, 38% of consumers have already used generative AI for online shopping, and more than half plan to do so in the coming year. As these platforms become a primary discovery channel, they also become a target for phishing sites, counterfeit listings, impersonation scams, and misleading content.

BrandShield AI Platforms Protection enables organizations to:

• Detect harmful or misleading sources surfaced within AI-generated answers
• Identify threats at the earliest point of interaction, when users are actively seeking recommendations
• Prioritize risks amplified by AI platforms, where visibility and impact are highest
• Maintain control over risky sources across emerging AI-driven discovery channels

“Threat actors are already adapting their tactics to influence AI-generated answers,” added Yoav Keren. “Consumers aren’t starting with traditional search anymore. They’re asking AI what to buy, where to go, and who to trust. If a malicious source shows up in that answer, the damage happens immediately. Brands that don’t close this gap risk losing revenue at the exact moment decisions are being made.”

Ranked #1 in brand protection by G2, BrandShield helps the world’s leading organizations detect and remove threats across websites, online marketplaces, social media, online advertisements, mobile app stores, the dark web - and now major AI platforms. Its latest offering is delivered as a SaaS solution and supported by BrandShield’s award-winning, fully managed service, which seamlessly integrates into existing digital risk protection stacks.

To learn more or request a demo, visit www.brandshield.com.