By: Mike Melone
                                        
                                            • Published Oct. 16, 2025
                                        
                                        
                                    
                                
                                IT security has always been a moving target, but the rapid advancements in artificial intelligence (AI) are creating a seismic shift across the industry. Cybercriminals are now utilizing AI to craft more sophisticated and scalable attacks, from personalized phishing campaigns to generating new malware. Traditional signature-based tools, designed to react to known threats, can’t keep pace when adversaries are continuously creating threats that have never been seen before.
At the same time, AI offers immense potential to strengthen defenses. In the fourth edition of Salesforce’s State of IT: Security Report, which surveyed more than 2,000 security and compliance specialists, Salesforce found that organizations are confronting this duality every day. This duality, labeled the AI paradox, states that while 79% of security leaders see the risks AI introduces, they also recognize its transformative potential. At the 2025 RSA Conference, this paradox was a central theme - AI is reshaping the cybersecurity landscape, creating both unprecedented opportunities and significant challenges.
The challenge is clear: AI presents both a risk and an opportunity. So how can businesses embrace AI to innovate and scale, while ensuring that security and compliance practices keep up?
What We Know
Before answering that question, here is what we know from the Report: 
	- Security budgets have grown steadily over the past five years, rising from 8.6% in 2020 to 13.2% in 2024.
- 3 out of 4 organizations expect those investments to continue increasing.
This financial commitment reflects a recognition of the potential costs of a breach - from fines to reputational damage - and the need for more advanced security strategies.
We also know that trust has become a critical differentiator in the AI era:
	- 64% of customers believe companies mishandle their data.
- 61% say the use of AI makes protection even more urgent. 
Compliance amplifies this pressure: 
	- 68% of security leaders cite growing challenges in meeting requirements across an increasingly fragmented regulatory landscape.
- 43% admit they feel underprepared for looming AI-specific rules.
Guardrails, Not Gates
Implementing AI to help with security requires the right approach.  Security should guide innovation, not slow it down (think guardrails, not gates). Organizations can layer solutions such as Salesforce Shield into everyday workflows, while fostering a culture of continuous security awareness through training and communication. A dual approach of implementing tools and proactive internal training empowers developers to move quickly while ensuring company data is protected.
For many teams, especially software-as-a-service (SaaS) business owners without deep security expertise, AI offers a lifeline. Even seasoned security professionals benefit, as platform-specific nuances often stretch beyond their scope. This is where AI-powered systems can augment human capabilities and fill critical gaps.
Three Ways AI Strengthens Your Security Posture
So, how can businesses navigate this changing environment? By using AI not just as a business tool, but as a core component of their defense strategy. Here are some ways AI can help enhance your security posture:
	- Detecting anomalies: AI learns what “normal” looks like in vast datasets and can flag subtle deviations in real time, surfacing zero-day attacks or insider threats that traditional tools might miss.
- Investigating incidents: AI acts as a tireless investigator, quickly correlating activity logs, traffic data, and system events into a clear incident timeline, drastically reducing investigation time.
- Proposing remediation plans: By analyzing past incidents and outcomes, AI can suggest concrete steps to contain threats and restore systems, giving teams a head start on recovery.
Looking Ahead
As organizations prepare for the coming year, it’s no surprise that every security leader surveyed in the Report believes AI agents can improve at least one security concern. The difference between future plans and now is that AI initiatives are no longer optional, they’re essential. With the right tools and security strategies, organizations can shift from a reactive to a proactive posture, managing risk, sustaining compliance, and most importantly, building the trust that keeps customers and partners confident and loyal. Equip your team with the insight and strategies they need - access the latest State of IT Security Report to get started.
                                
                                    
                                        
    
        
        
            Article top image credit: Adobe Stock / Anela Ramba/peopleimages.com